IMT’s Offering – Complete Turnkey Marketing Solution
IMT provides the marketing services, technology and people that dynamic organizations need to execute effective campaigns. We offer comprehensive fully integrated solutions or individual services on an ad-hoc basis. Entire operational functions such as data warehousing, data management and multi-channel marketing management and execution can be outsourced to IMT. We can also operate on the same footing as internal teams, or as a hybrid solution.
Value Proposition – Integration of Marketing Execution, Data Management, and Campaign Optimization
IMT’s employees have significant marketing experience so we approach all aspects of our services from a marketing perspective. Our clients span multiple industries and, although we treat them as unique entities, we apply deep knowledge of multiple industries best practices. Integration of our database and connectivity to the rest of the marketing stack, allows us to achieve success for our clients. We are trusted by many leading companies to effectively execute the most complex campaigns, and we have the highest professional standards.
Marketing Leadership & Resources
Senior Marketing Management
Marketing Director Level
Marketing Campaign Manager
Specialists – Data, HTML Coding, Creative
Marketing Database
Build, host, and maintain
Analysis
Campaign analysis
Modeling
Regression Models
Response Models
Clone models
Life Time Value Analysis
Automated data scoring
Reporting
Custom reports
Dashboards
Campaign Analysis
5-Year Planning – Subscriptions & Membership
Integrated Email Services
· Integration with Marketing Stack
· Integration with ESP platform
· Email production services
· Email deployment/delivery
Additional Services
· NCOA & NCOE Processing
· Email append & hygiene
· Data hygiene
· Demographic overlays
Clients
· OTT Content Providers
· Entertainment, Media, and Studios
· Publishers
· Membership Programs
