James E. Tucker, Founder and CEO
Jim has extensive experience in marketing leadership roles for subscription and membership-based organizations. He is also very knowledgeable about marketing systems and all aspects of marketing data, in particular email and customer journeys. Past and present clients include Time, Inc., Reader's Digest, This Old House, Cricket Media, Bloomberg BusinessWeek, The BBC, Active Interest Media, and many more. Prior to forming IMT, Jim was the founding Consumer Marketing Director of Health Magazine and worked closely with three members of The DMA Hall of Fame. Jim holds a Bachelor of Arts degree from the University of Michigan.